Our Story: From Our Family to Your Table
We’re a family committed to delivering authentic Mexican flavors, made with love and the finest ingredients to bring your meals to life.
Bringing Mexico’s Heart to Your Home.
Bringing Mexico’s Heart to Your Home.
We’re a Latino, family-owned business on a mission to simplify cooking while preserving the rich, authentic flavors of Mexico. Our flagship product, Insta-Birria, is made with love, tradition, and the finest ingredients to bring restaurant-quality meals to your home.
We’re a proud Mexican family with roots in Michoacán and Sinaloa. This journey began in 2020, during uncertain times, when we started selling our homemade sauce to friends and family. What began as a small pot of birria marinade quickly turned into a big dream—one built on hard work, heritage, and the hope of sharing something truly special.
As a family of immigrants who’ve worked in the fields, we’ve poured our hearts into building something of our own. Today, we’re honored to share a sauce that’s not only delicious, but also a reflection of who we are and where we come from.
The Heart of Our Craft
The Heart of Our Craft
Each jar of Insta-Birria is carefully crafted with the freshest ingredients and time-honored techniques. From tomatoes and chilies to spices, we ensure every batch reflects the authenticity of our family’s recipe.
The El Sabor Difference
Our Commitment to Quality
We pride ourselves on using only the highest-quality, natural ingredients. No artificial preservatives, no artificial colors—just pure, bold flavors you can trust. Every product we create is a testament to our dedication to quality and simplicity.
No Artificial Preservatives, Just Real Taste
Our Promise to You
frequently asked questions
What makes El Sabor Products different from others?
Our products are made with high-quality, fresh vegetables, all-natural ingredients to bring out the authentic taste of mexico. No artificial preservatives, or artificial colors.
How should I store El Sabor Products?
To keep the flavors fresh and delicious, store Insta-birria in a cool, dry place away from direct sunlight. Once opened, reseal the packaging tightly or transfer to an airtight container. Insta-birria requires refrigeration after opening.
Are El Sabor Products gluten-free?
Insta-birria contains chocolate that includes gluten, so it is not gluten-free. We prioritize transparency and quality, and we encourage you to check the label on each product for specific allergen information. If you have any dietary concerns, our team is always available to assist you.
How long do El Sabor Products last?
Each product has a “Best By” date printed on the packaging. Most of our items have a long shelf life when stored properly, thanks to our quality ingredient sourcing — no artificial preservatives needed. Just be sure to enjoy them while they’re at their freshest!
Wher can i purchase insta-birria?
Insta-birria is available for purchase online through Amazon, Walmart.com, and TikTok Shop, as well as in numerous retail locations. To find a store near you, click the "Store Locations" link.
